Why you should use Google Adword
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Statistically, seventy thousands of people use Google per second, over two hundred millions of people use Google per hour and over five billion use it every day. Google is the most used search engine that controls 88-90% of the global market.
Where are we driving at? Now, imagine using a platform as big as Google to publicize your business, there is a high chance of getting at least 0.5- 5% clicks into your business web page every day. Wow! This is awesome? However, it is very much advisable to use such platforms to create awareness to people from every corner of the world.
Have you been thinking of how Google can be used to create more awareness for your business? Then, Congratulations, you are on the right track.
WHAT IS GOOGLE ADWORDS?
Google Adwords was released on the 23rdof October, became known as Google ads on the 24th of July 2018. It is an online advertising platform designed by Google which aims at allowing advertisers bid on certain keywords to showcase whatever services they have to render to the public on Google’s results page.
Note that, it charges per click and impression (the number of times your advert pops up when the keyword used is being searched on) which insinuates that running adverts on Google is not free. Businesses pay to get more visibility on Google adwords so as to reach out to more potential customers and get them to your page. Click here to learn more.
Google would rather show a relevant post from someone who paid less rather than showing a less relevant post from someone who paid higher, this brings more users to the Google.
HOW TO USE GOOGLE ADWORDS
HOW TO USE GOOGLE ADWORDS TO CREATE LEADS
Getting your page more relevant traffic and leads is easy if you take note of these two keys:
1. Create a professional landing page: Note that after clicking on your URL, this is the first page the user or visitor see. First impression matters, that is, if your presentation and professionalism does not match up to their tastes, this will reduce the level of information they will submit on your page. Your landing page should be proffesional and contain quality contents.
2. Enhance your campaign: To create more traffic, there is need for re-strategizing. Scan through your adverts to see reasons why you are not getting enough clicks on the link to your site or why visitors don’t stay long on your page. Ensure that your website is visible to users and can easily be seen when keywords related to your is searched for.
FIVE MAJOR REASONS WHY YOU SHOULD USE GOOGLE ADWORDS
● Google adwords help to increase brand awareness. It creates more relevant traffic and improves visibility.
● It increases leads whereby helping you to reach more customers.
● It’s very flexible; Any kind of organisation can market through this platform. You can adjust your campaign and set your budget.
● With Google adwords, you can learn more about your products, understand your customers and find out what they will make them come back for your product. You make researches and find out suitable means to serve your customers.
● You can get quicker results than SEO and high level of returns.
GOOGLE ADS TUTORIAL
Watch video below:
For you to achieve great results, more traffic and visitors on your site, it is advisable to start small, keep adjusting until you get your desired results and constantly test new keywords and bidding strategies.